Crosshair Marketing

Crosshair specializes in researched, targeted mail mailing lists that get results.

Crosshair's primary clients are broadcasters that want to achieve higher ratings in Arbitron or Nielsen surveys. The focus on Arbitron diary-friendly and meter-friendly households eliminates the waste associated with typical direct mail.

Crosshair is committed to the principles of Customer Relationship Management ( CRM ) and believe it's much more economical to keep customers than find new ones. A primary component for most clients is database development, research and marketing.

Contact us and find out about how Crosshair can help increase core-P1 high-TSL listeners.

Listener Acquisition

TARGETING SERVICES - The more information available and effectively used the greater our capacity to eliminate targeting people who can't or won't become listeners in the first place.

MANAGE LISTENER RELATIONSHIPS Everyone awake in most business sectors today have heard the concept "Customer Relationship Management" or CRM. In Radio it perhaps should be called LRM to designate "listeners", and it is equally significant.

LIST SERVICES The last step, and the one frequently causing the most problems, is the execution and delivery of the specified list.

DIRECT MAIL FULFILLMENT If you deligate to Crosshair Marketing the responsibility for your direct mail projects, we will deliver on time and on budget. Period! Nothing else is acceptable.

"KILLERLISTS" Mailing Lists There are lists and then there are "killerlists". A "Killerlist" is a well researched highly targeted list that insures every household reached has the desired lifestyle for the our client station and format.