E-Mail Marketing
It's just smart business to take advantage of e-marketing to open up an inexpensive off-air dialogue with listeners.
Crosshair's Listener Link email database program is simple to use, and seamlessly linked to the station's master database for reference and target email messaging.
AN END-TO-END INTEGRATED SOLUTION
Very few stations are cognizant of the need to maintain both a master postal database as well as an email database. Too frequently the postal database resides on a email server, or is not maintained and is never utilized.
Listener Link email is an integrated solution where all data is maintained in one master file. If emails change, or someone moves within the metro, valuable listener data is not lost.
Management Reports
Meaningful reports are periodically provided to station management reflecting age, gender and other valuable listener information. Maps are provided to reflect geographic concentrations of listeners and to help with list strategies.
Many stations believe they have their database requirements covered with their email database, but discover after some diagnostic reports on active, opened emails that the usable email database only represents 30 or 40% of the full listener database. This punctuates the necessity of maintaining a more comprehensive repository of listener information.
For a printable overview (PDF) of Listener Link use this link.
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Register here for a compete Listener Link brochure and proposal for your station.
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