Targeting and List Research
Today's advanced target marketing techniques help insure that direct mail, or other direct marketing efforts, reach prospects with the greatest potential of responding to station offers.
Using analytical tools developed by Crosshair and proven successful in campaign after campaign, broadcasters and advertisers can identify ratings-friendly households and customers based on profiles that combine intelligence from geographics, demographics and household lifestyle.
STATION DIAGNOSTIC PROFILES
SMARTZip PENETRATION STUDY
While most stations have moved beyond the shotgun approach to direct mail and marketing, most are still relying on Arbitron Maximizer Zip data, or antiquated house systems. Most of these tools miss many of the best market households.
Crosshair's SMARTZip Penetration studies establish multiple target geographies, each with a different list specification based on the probability of finding a diary holder.
It only makes sense to target the best households first.
SMARTDiary LIFESTYLE PROFILE
LISTENER CLONING STUDIES
