"KILLERLISTS" Mailing Lists
There are lists and then there are "killerlists". A "Killerlist" is a well researched highly targeted list that insures every household reached has the desired lifestyle for the our client station and format.
The best description of "Junk Mail" is any mail delivered to poorly targeted uninterested households. At Crosshair, we don't believe in junk mail. Here are some of our tools to make to make sure every name on your lists count.
SMARTZip Pentration Analysis
Six Arbitron books of diary return data compared to 6 prior books, the total available households, the station listener database plus multiple list alternatives. The resulting indexes make it easy to determine which list will work the best in various parts of your market. It's not unusual to have three or four different lists for the same mail project based on market geography.
SMARTDiary Lifestyle Analysis
It's not magic! Diaries come from households that like your station and are compatible to your format. More important from a ratings perspective, you only want households that will cooperate with Arbitron in the first place.
Simple, right? With the right tools it is. We research the neighborhoods that contain these households so we can clone them and only select the right mailboxes to deliver your mailers.
Listener Cloning Study
Forward thinking stations, that have already built listener databases, have the opportunity to use this ultimate research tool. It will provide marketing intelligence of listener households complete with purchasing and media habits. Like a hologram, this Study will provide a 3D picture sufficient to make percise household list selections.
Station Diagnostic Profiles
It's hard to know where you're going until you know where you've been. Crosshair's Station Diagnostic Profiles bring a perspective to your historical ratings. The unique format provides a wealth of data for your station and your competitors. It very quickly catches flukes or anomalies in ratings data from book to book.
SMARTTARGET LISTS
Crosshair enhances knowledge of household lifestyles using data provided by various lifestyle segmentation systems like Prizm, Mosiac, P$ycle and others. We are specialists in the use of the household-specific "SmartTarget" household segmentation program developed by Experian and Ruf Corporation.
