Database Management
Crosshair will help you develop and intrepret customer or listener data. It is tedious, requires extensive training, and is easy to manage incorrectly.
We do all of the basics: Mailing list preparation, Dedupe, Merge/Perge, List standardization and NCOA, List Enhancement, Data Mapping, Data Entry, List hygiene services, and Data Appending.
DEDUPE AND MERGE PERGE
We encourage stations to keep multiple lists depending on needs: Email, direct mail, telephone, research, etc. Dedupe is a science. We carefully assess individual station needs before eliminating any listener or customer records.
LIST PREPERATION
We prepare lists for actual mailings and deliver them mail-ready to your mail house our ours. We will do Postal sortations for you in order to achieve the lowest postage cost for each project.
LIST STANDARDIZATION / NCOA / MAIL PREP
Getting mailers into mailboxs may seem basic, but many times the "basics" are overlooked resulting in higher costs and poor results. We are pros. Let us get the results you need and expect and do it on time and on budget.
DATA ENTRY
Our data entry staff is on-shore and comes back to you coded, deduped and standardized for mailing or customer contact.
