TARGETING SERVICES
- The more information available and effectively used the greater our capacity to eliminate targeting people who can't or won't become listeners in the first place.
It has been said that "Junk Mail" is only junk when delivered to the wrong households. The Crosshair team employs several targeting systems to identify "just right" diary-friendly and format-friendly households:
SMARTZip Diary Penetration Study
The SMARTZip Penetration Analysis breaks a market into 6 categories based on household penetration. Each category can have it's own targeting strategy. We feel anywhere there is sufficient signal coverage in the Metro there should be a targeting strategy. The only difference is the level of targeting required based on the probability of finding friendly households, or ones that would likely respond if solicited.
SMARTDiary Lifestyle Profile
We build a lifestyle models based on the dominate diary return geography.
SMART MEDIA ANALYSIS
We also build demographic/psychographic lifestyle listener models
See More information under Core Services
